How To Get People To Pay To Read Tweets: Make It For A Cause
A Swedish charity is claiming a first after setting up a paywall on Twitter in which people pay to read Tweets from some of the country’s celebrities.
Author Susanna Alakoski, pop singer Niklas Strömstedt, music journalist Fredrik Strage, director and actor Felix Tobias Herngren and television host Gry Forssell are among 15 noted Swedes who have spent the past week Tweeting for Stockholms Stadsmission, a charity that focuses on homelessness in the Swedish capital. More than 500 people have forked over the equivalent of $4 U.S. to follow the celebrities in the fundraiser, which ends Wednesday.
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